Very Expensive Traditional Feast in Japan

Who will buy this?
via The Wall Street Journal
Why Is This New Year's Meal $229,000?
This article says,Takashimaya, one of  the most famous department stores in Japan, is going to sell  very expensive ritual feast, "Osechi".

First, let me explain what Osechi is.

Osechi is a traditional meal that is eaten on the first of January to cerebrate new year.  

Originally the word "Osechi" means "seasonal festival." 
Then, it became the name for every food in each festival. 

However, in recent years, "Osechi" is used as the name of what we eat on the first seasonal festival, the New Year's Day.

Generally,Osechi is served packed in some-tier boxes with the wish of multiplying hapiness.

Osechi consists of foods which can be preserved for about 3 days.

It is to save housewives from their duty cooking and to avoid using fire for these 3 days.

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As you can see on this article, the price of upcoming Osechi costs ¥18 million, or about　$229,000.    
At first, I couldn't help but laugh!.
How expensive it is! and who will buy this? So, so, stupid.


But of course , there are.
Hey,  buyer, please cheer up Japanese economy by spending a lot of money into such luxurious things.
----words which I learned----
princely：very grand; generous
splurge：an act of spending a lot of money on something that you do not really need
ostentatious：expensive or noticeable in a way that is intended to impress people